What a clinic website needs
We started as the technology team of a healthcare company, and we have built a lot of clinic websites since. These are the things that consistently matter to patients.
The doctor, properly introduced
Full name, degrees, registration details, years of experience, special interests and languages spoken. A real photo. Patients referred to you still search your name, and this page is what reassures them.
Timings that are actually right
Clinic timings, the days each doctor sits, holiday closures. Make sure they match your Google Business Profile exactly. Wrong timings cost more trust than almost anything else.
Fees and what to expect
Consultation fee, typical costs for common treatments or a range, and what the first visit involves. Many clinics hesitate to show prices. Those that do usually get more calls, not fewer, because patients feel less uncertain.
A way to book that works
A call button, a WhatsApp button that opens with "I would like an appointment" already typed, and if volume justifies it, an online booking system with reminders.
Pages for conditions and treatments
Short, factual pages that explain the conditions you treat and the procedures you offer. These answer patient questions, help Google understand your specialty, and are exactly the kind of content AI assistants quote.
Staying within the rules
The National Medical Commission restricts how doctors advertise. Keep content factual and educational, avoid claims of guaranteed results, and be careful with testimonials. Patient data on forms falls under the Digital Personal Data Protection Act, so collect only what you need and say how you use it.
Technical basics
Fast loading on phones, HTTPS, MedicalClinic or Physician structured data, and a Google Business Profile with the right category for each doctor and location.
Need help with your website?
PHCare Tech designs websites for Ghaziabad businesses from ₹15,000. See our website design service or message us on WhatsApp.